My story

My passion in life is art, design and beauty.I was always a creator. Creating my art, my clothes and my reality.With a Master’s degree in Design, I began my journey in the fashion industry in 1998, working for two years before co-founding the successful brand - Fairy Floss with my partner, Alex Lev. Fairy Floss became a haven for movers, shakers, and the bold and free spirits of the world, celebrating alternative wear for festival goers and performers. For 20 amazing years, I poured my heart into this brand, and I still absolutely love it.

However, as I turned 50, I felt a shift—a new version of myself emerged. I wanted to feel relaxed yet casually elegant in every outfit. This is what inspired my new label, which celebrates any women’s wisdom earned through life’s highs and lows. It’s designed for the refined, sophisticated woman who embraces her individuality and sensuality with confidence.

This label is my tribute to self-expression, empowerment, and the beauty of living authentically at any age.