My story

My passion in life is art, design and beauty. I have always been a creator-creating my art, my clothing and my own reality.

After completing a master’s degree in design, I began my journey in the fashion industry in 1998. Two years later, I co-founded Fairy Floss with my partner, Alex Lev. Fairy Floss became a home for movers, shakers and free spirits, celebrating alternative clothing for festival goers and performers. However, as I turned 50, I felt a shift - a new version of myself emerged. I wanted to feel relaxed yet casually elegant in every outfit. This inspired me to create a new label celebrating the wisdom women gain through life’s highs and lows. It’s designed for the refined, sophisticated woman who embraces her individuality and sensuality with confidence.

This label is my tribute to self-expression, empowerment, and the beauty of living authentically at any age.